Since 2018, we have acted as a venture builder and growth equity investor for the Migros Group with a lot of passion, commitment, and dedication. Now Sparrow Ventures’ journey has come to an end. Following a comprehensive analysis, Migros decided not to continue with Sparrow Ventures. Read more here.

We would like to thank you for supporting us over the past five years and say thank you for your interest in our activities.
about us

This is
      Sparrow Ventures

We are a Zurich-based Venture Builder and Growth Equity Investor. With our ambitious team of highly customer-focused entrepreneurs, we are committed to putting our expertise to work and strive to make an impact.

We are part of Migros - one of the largest retailers in Europe - with the mission to build ventures and invest in companies in a multitude of relevant areas, in particular, Food & Beverage, Fintech, Last-Mile, Digital Health, Sustainability & Circular Economy as well as Commerce & Shopping.

our focus

What we do


We invest in growing companies to scale their operations and build strong businesses by leveraging Migros’ assets, with the goal to make them key players in their category.


From concept to creation, we are building ventures in a fast-paced environment to grasp opportunities that shape our future or to enter specific target markets that are not accessible otherwise.


We are a team of experts and founders that provide operational, hands-on support and growth capital to our portfolio companies to ensure sustainable growth and help them to get to the next level.

sparrow ventures in numbers










Migros strengthens the circular economy by buying shares in Revendo

Jan `23 - We are pleased to announce that we acquired shares in Revendo. Within a decade, the Swiss start-up managed to build up a flourishing business and to position itself as the number-one provider in Switzerland for used electronic devices. An online shop, ten stores of its own and 140 employees are evidence of the company’s successful track record. Migros believes in the potential of sustainable circular business models, and with the purchase of Revendo shares, is setting an example with regard to the circular economy.

bestsmile doubles its production space in Winterthur

Nov `22 - We are proud to say, that since its foundation in 2018, bestsmile has developed into the market leader in dental correction, specialising in the manufacture of aligners and veneers. The Swiss start-up, in which we first invested three years ago and which was taken over by Migros in March this year, has now laid the foundations for yet more growth, doubling the size of its factory in Winterthur to 500 square meters and upgrading its infrastructure significantly. Various industrial 3D printers, CNC milling machines, and plasma ovens are used at the factory. The key component is a manufacturing robot developed in close cooperation with the OST – Ostschweizer Fachhochschule. Thanks to this one-of-a-kind machine, bestsmile can fully automatically produce 10,000 high-quality, tailor-made aligners a week. This innovative technology enables dental braces to be punched out residue-free and sorted automatically by customer. That's unique throughout Europe.

Migros enters the rental business with the start-up Yuno

Oct `22 - We are happy to introduce Yuno, our latest start-up. By renting out entertainment electronics, Yuno offers the Swiss population a flexible and sustainable alternative to purchasing and is thus serving a rapidly growing trend. Launched as a test project in December 2021, the company has grown much faster than originally anticipated since entering the market in May of this year. To date, Yuno has received growth financing in the single-digit million range and wants to aim high with these funds.

WePractice strengthens management and continues growth

Sep `22 - We are happy to announce that WePractice, the modern group medical practice for mental health developed by Sparrow Ventures, is growing. WePractice was launched as a project in 2020 and has now received growth financing (series B) in the higher single-digit million range after successfully completing its market launch. The ambitious growth plan is already running at full speed. The mental health start-up offers psychotherapists and psychological coaches a Switzerland-wide network of shared practices featuring co-working areas. In addition, a specially developed online platform that includes a directory of therapists makes it easier for the Swiss population to access suitable therapists and coaches.

Sparrow Ventures invests in camping platform Nomady

Jun `22 - We are happy to announce that we invested in the Swiss start-up Nomady. It is our first investment in the travel segment. The online booking platform arranges private camping-sites and simple accommodation in the countryside. Since its foundation in 2019 by Oliver Huber and Paolo de Caro, the start-up from Einsiedeln has experienced strong growth and established itself as the leading marketplace for sustainable tourism in Switzerland. Over 500 offers from hosts in Switzerland and the neighbouring countries of France, Germany, Italy and Austria are already available on, and the number is growing. The booking rate is constantly increasing. The investment was launched together with Hotelplan Group. Our common goal is to strengthen sustainable, nature-based tourism and expand the range of travel options for people in Switzerland and beyond.


Why we have invested in Revendo


From the idea to the startup: the journey of WePractice


Interview with Kilian Wagner Co-Founder & CEO of VIU