about us

This is
      Sparrow Ventures

We are a Zurich-based Venture Builder and Growth Equity Investor. With our ambitious team of highly customer-focused entrepreneurs, we are committed to putting our expertise to work and strive to make an impact.

We are part of Migros - one of the largest retailers in Europe - with the mission to build ventures and invest in companies in a multitude of relevant areas, in particular, Food & Beverage, Fintech, Last-Mile, Digital Health, Sustainability & Circular Economy as well as Commerce & Shopping.

our focus

What we do


We invest in growing companies to scale their operations and build strong businesses by leveraging Migros’ assets, with the goal to make them key players in their category.


From concept to creation, we are building ventures in a fast-paced environment to grasp opportunities that shape our future or to enter specific target markets that are not accessible otherwise.


We are a team of experts and founders that provide operational, hands-on support and growth capital to our portfolio companies to ensure sustainable growth and help them to get to the next level.

sparrow ventures in numbers










We have a new CFO!

Jan ‘22 - We welcome Michael Meyer as new CFO to the management team at Sparrow Ventures. Prior to his new role with us, he was the Head of Controlling & Finance at the Retail Department of Migros and is as such already familiar with Sparrow Ventures and our operations. This makes him a great fit for this position, because on top of knowing the Migros universe and our company already he brings tons of investment, startup, controlling and accounting experience with him: From coaching startups in terms of financial matters during his time at PwC to being involved in the establishment of the digital department at Tamedia, where he accompanied the scaling of several startups such as Doodle or Zattoo from a financial standpoint. Together with the rest of the Sparrow investment and finance team, the set-up will continue to be strong to reach our dealflow targets and continuously support our portfolio and venture projects in the best possible way. Welcome Michi! We are excited to have you as part of our team and the Sparrow journey. Note: Michi takes over from Lorenz, who is since November 2021 the CEO of our company.

Sparrow Ventures invests in HelloBetter

Oct ‘21 - Sparrow Ventures invests in HelloBetter: We are excited to announce being a Co-Investor in the Series A of HelloBetter, an exciting, forward-thinking startup in the e-mental health space to digitally support psychotherapeutic care. The German startup is a digital health pioneer in the field of mental health and among the world's leading providers of psychological online courses. The financing round sees HelloBetter now accelerating its path of growth and internationalisation of its offering as well as the further development of its tech

Sparrow Ventures invests in Selma Finance

Feb ‘21 - We are excited to announce being a Co-Investor in the Series A of Selma, a digital financial advisor. The Swiss-Finish fintech startup makes investing simple and financial advice accessible to everyone through a very easy to use web interface. The financing round sees Selma now accelerating its path of becoming the leading digital financial advisor in Switzerland. This is the first fintech addition to our portfolio on the investment side and we look forward to supporting the team on the journey to achieve their vision.

Veneers from Bestsmile

Mar '21 - Next to dental correction with clear aligners, bestsmile now also offers veneers, which are thin ceramic shells, which are mainly attached to the front teeth. They correct teeth and improve the overall appearance of the smile. Head this way for a free consultation during the first appointment with one of the experienced bestsmile dentists.

Snäx & Dallmayr partnering up: Fresh food and coffee in the office

Aug ‘21 - Dallmayr and Snäx have entered into a partnership to provide companies and their employees at work easy access to high quality coffee along with delicious, fresh food from the Snäx fridge. 


Interview with Patrik, Founder & CEO of Selma Finance


A look at the emerging Corporate Venture Capital landscape in Switzerland


Lorenz Lüchinger will become CEO of Sparrow Ventures 

do you have any questions?

Please reach out to us!