about us

This is
      Sparrow Ventures

We are a Zurich-based Venture Builder and Growth Equity Investor. With our ambitious team of highly customer-focused entrepreneurs, we are committed to putting our expertise to work and strive to make an impact.

We are part of Migros - one of the largest retailers in Europe - with the mission to build ventures and invest in companies in a multitude of relevant areas, in particular, Food & Beverage, Fintech, Last-Mile, Digital Health, Sustainability & Circular Economy as well as Commerce & Shopping.

our focus

What we do


We invest in growing companies to scale their operations and build strong businesses by leveraging Migros’ assets, with the goal to make them key players in their category.


From concept to creation, we are building ventures in a fast-paced environment to grasp opportunities that shape our future or to enter specific target markets that are not accessible otherwise.


We are a team of experts and founders that provide operational, hands-on support and growth capital to our portfolio companies to ensure sustainable growth and help them to get to the next level.

sparrow ventures in numbers










The Migros subsidiary WePractice strengthens management and continues growth

September `22. We are happy to announce that WePractice, the modern group medical practice for mental health developed by Sparrow Ventures, is growing. WePractice was launched as a project in 2020 and has now received growth financing (series B) in the higher single-digit million range after successfully completing its market launch. The ambitious growth plan is already running at full speed. The mental health start-up offers psychotherapists and psychological coaches a Switzerland-wide network of shared practices featuring co-working areas. In addition, a specially developed online platform that includes a directory of therapists makes it easier for the Swiss population to access suitable therapists and coaches.

Sparrow Ventures invests in camping platform Nomady

June `22. We are happy to announce that we invested in the Swiss start-up Nomady. It is our first investment in the travel segment. The online booking platform arranges private camping-sites and simple accommodation in the countryside. Since its foundation in 2019 by Oliver Huber and Paolo de Caro, the start-up from Einsiedeln has experienced strong growth and established itself as the leading marketplace for sustainable tourism in Switzerland. Over 500 offers from hosts in Switzerland and the neighbouring countries of France, Germany, Italy and Austria are already available on nomady.camp, and the number is growing. The booking rate is constantly increasing. The investment was launched together with Hotelplan Group. Our common goal is to strengthen sustainable, nature-based tourism and expand the range of travel options for people in Switzerland and beyond.

Migros acquires bestsmile and Sparrow continues to manage the startup in its portfolio!

Mar `22 - We are excited to announce the acquisition of bestsmile, the dental startup and market leader in teeth correction, offering an affordable alternative to conventional braces with its transparent, 3D-printed aligners. Over the last three years, bestsmile has been growing at a strong pace: there are now 36 practices throughout Switzerland and 320 employees who are working towards bestsmile's mission of making it possible for everyone to have a beautiful smile at a fair price. With the acquisition the founding team leaves their managerial roles but remains active in advisory capacity. The new management team is formed by Michael Wendt as CEO, Christoph Kohler as CFO and Dominic Schär as CRO, who are coming from within bestsmile's team. Sparrow Ventures invested in bestsmile in 2019 and will remain responsible for bestsmile within the Migros Group.

WePractice opens second practice in Winterthur!

Feb `22 - At the beginning of February, our venture WePractice, the coworking community for therapists, opened a second practice at Marktgasse 56 in Winterthur. Now even more therapists in the canton of Zurich will be able to welcome clients, helping them to improve their mental wellbeing. This opening follows on the footsteps of the first location at Bahnhof Stadelhofen in Zurich, that opened its doors earlier last year. The pilot phase there confirmed the demand for such a solution in the mental health space, enabling the team to bring the offer to other cities in Switzerland in the coming months. More to come! Stay tuned!

We have a new CFO!

Jan ‘22 - We welcome Michael Meyer as new CFO to the management team at Sparrow Ventures. Prior to his new role with us, he was the Head of Controlling & Finance at the Retail Department of Migros and is as such already familiar with Sparrow Ventures and our operations. This makes him a great fit for this position, because on top of knowing the Migros universe and our company already he brings tons of investment, startup, controlling and accounting experience with him: From coaching startups in terms of financial matters during his time at PwC to being involved in the establishment of the digital department at Tamedia, where he accompanied the scaling of several startups such as Doodle or Zattoo from a financial standpoint. Together with the rest of the Sparrow investment and finance team, the set-up will continue to be strong to reach our dealflow targets and continuously support our portfolio and venture projects in the best possible way. Welcome Michi! We are excited to have you as part of our team and the Sparrow journey. Note: Michi takes over from Lorenz, who is since November 2021 the CEO of our company.


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